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We’re still tracking retailers for this one. In the meantime:
The Ishizawa Lab cult favorite — a sheet mask soaked in rice ferment essence that's been a J-beauty TikTok obsession since 2020. The pitch is simple: rice ferment for brightening + pore-tightening, in a bargain-priced sheet mask format you can use 2-3x per week. The morning-after effect on tone and texture is genuinely visible and the price is right for habitual use.
Other routine steps with complementary ingredients.
Side-by-side ingredient breakdowns vs. the closest alternatives.
In-clinic and at-home treatments that use the same active ingredients.
The softening ritual that turned sake-brewery workers into the women with the most enviable hands in Japan — now a gentle at-home facial soak.
The humblest flex in J-Beauty: grandmothers in Arashiyama have been scrubbing with a muslin bag of rice bran since the 1600s. Fine enough for daily use, effective enough to dethrone your Clarisonic.
The 14–28 day structured protocol for resetting a compromised skin barrier — strip the routine to the studs (cleanser, ceramide cream, SPF), drop every active, let the skin rebuild itself.
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Rice Mask by Keana Nadeshiko is formulated for normal, combination, dullness, oily skin. The Ishizawa Lab cult favorite — a sheet mask soaked in rice ferment essence that's been a J-beauty TikTok obsession since 2020. The pitch is simple: rice ferment for brightening + pore-tightening, in a bargain-priced sheet mask format you can use 2-3x per week. The morning-after effect on tone and texture is genuinely visible and the price is right for habitual use.
The key active ingredients in Rice Mask are Panthenol, Rice Ferment (Galactomyces / Sake Kasu). It's known for: budget price enables habitual use (2-3x weekly) and rice ferment is genuinely effective for brightening.
Yes, Rice Mask targets pores, dullness, oiliness. budget price enables habitual use (2-3x weekly)
Rice Mask retails for around $12, which places it in the budget range for masks. Check the "Where to Buy" section above for current retailer prices.
The main drawbacks to be aware of: sheet mask waste is a real environmental concern; single-use format is less efficient than serum format; scent is mildly fermented — pleasant but distinctive.
A suggested daily routine featuring this product, with complementary picks.
Baking Soda Foam Wash
Keana Nadeshiko · cleanser
Rice Concentrate Lotion (Toner)
Keana Nadeshiko · toner
Vegan Kombucha Tea Essence
Dr. Ceuracle · essence
Rice Mask
Keana Nadeshiko · mask
Rice Cream
Keana Nadeshiko · moisturizer
Anthelios UVMune 400 Invisible Fluid SPF50+
La Roche-Posay · sunscreen
Rice Cream
Keana Nadeshiko · moisturizer
