What is Chok Chok?

Chok chok (촉촉) is a Korean onomatopoeia describing plump, bouncy, well-hydrated skin. It's the tactile version of glass skin — skin that feels as good as it looks. The term literally mimics the sound of touching moist, springy skin. A chok chok routine prioritizes hydrating toners, essences, and lightweight moisturizers that deliver moisture without heaviness.