Tula
Probiotic-forward skincare from the original probiotic-in-skincare brand, founded by a gastroenterologist.
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Tula invented the "probiotic skincare" category in US retail and still does it best. Dr. Roshini Raj (a practicing NYU gastroenterologist) founded the brand on the skin-gut axis and genuinely believes probiotics calm inflammation. The results are less mystical than the marketing — but the hydrating/brightening basics are legitimately good, and the signature citrusy-green scent is immediately recognizable.
Strengths
- + Probiotic-rich formulas that play nice with sensitive barriers
- + 24/7 Balancing Moisturizer is a genuine oil-control hero
- + Strong Sephora, Ulta, and QVC distribution
- + Clear doctor-founder credential
Weaknesses
- − Probiotic science claims run ahead of clinical evidence
- − Signature scent is polarising
- − Pricing drifted upward as the brand scaled
The Tula Story
Dr. Roshini Raj, a gastroenterologist at NYU Langone, co-founded Tula in 2014 after years of telling patients their gut health showed up on their face. The brand name is Sanskrit for "balance." Before Tula, probiotics in skincare were fringe — post-Tula, every brand from La Roche-Posay to Glow Recipe has a postbiotic product. Celebrity endorsements (Drew Barrymore, Bailey Sarian) turned it into a QVC fixture, but the formulations remained respectable.
Shop Tula by skin type
Curated picks from Tula's lineup, ranked for each skin type.
All Tula Products
5 products reviewed and rated.
Pro-Glycolic 10% pH Resurfacing Toner
Tula's at-home glycolic peel-toner — 10% glycolic + lactic acid layered with the brand's signature probiotic ferment (Lactococcus ferment lysate) + snow mushroom (Tremella fuciformis) hydration. The probiotic positioning is Tula's IP differentiator, while the AHA dose sits at clinical-meaningful concentration. Sephora-distributed in the brand's blue-and-white aesthetic. Sister to Glossier Solution Exfoliating Skin Perfector (already in catalog) at slightly higher AHA strength.
Protect + Glow Daily Sunscreen Gel SPF 30
Tula's sunscreen gel combines mineral protection (zinc oxide at 13.9%) with the brand's probiotic philosophy — bifida ferment lysate for microbiome support, niacinamide for pore control, and ascorbyl glucoside for brightening. The gel texture and mica create an instant glow effect that makes this the sunscreen people actually look forward to applying. The probiotic-skincare brand that made SPF genuinely enjoyable.
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