Brand Comparison
Tula vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.6)
Tula
Tula invented the "probiotic skincare" category in US retail and still does it best. Dr. Roshini Raj (a practicing NYU gastroenterologist) founded the brand on the skin-gut axis and genuinely believes probiotics calm inflammation. The results are less mystical than the marketing โ but the hydrating/brightening basics are legitimately good, and the signature citrusy-green scent is immediately recognizable.
Pros
- โ Probiotic-rich formulas that play nice with sensitive barriers
- โ 24/7 Balancing Moisturizer is a genuine oil-control hero
- โ Strong Sephora, Ulta, and QVC distribution
- โ Clear doctor-founder credential
Cons
- โ Probiotic science claims run ahead of clinical evidence
- โ Signature scent is polarising
- โ Pricing drifted upward as the brand scaled
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- โ Exceptional price-to-performance ratio
- โ Relief Sun SPF 50+ is a standout product
- โ Hanbang ingredients backed by real formulation
- โ Elegant textures despite budget pricing









