Brand Comparison

Tula vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.6)

Tula EasyDew

Rating7.6/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20142008

OriginUSA (New York, New York)South Korea

Products42

Best ForCombo, Oily, Sensitive, normalMature, Dry, normal

PhilosophyProbiotic-forward skincare from the original probiotic-in-skincare brand, founded by a gastroenterologist.Pharmaceutical-grade EGF, made gentle.

Tula

Tula invented the "probiotic skincare" category in US retail and still does it best. Dr. Roshini Raj (a practicing NYU gastroenterologist) founded the brand on the skin-gut axis and genuinely believes probiotics calm inflammation. The results are less mystical than the marketing — but the hydrating/brightening basics are legitimately good, and the signature citrusy-green scent is immediately recognizable.

Pros

✓ Probiotic-rich formulas that play nice with sensitive barriers
✓ 24/7 Balancing Moisturizer is a genuine oil-control hero
✓ Strong Sephora, Ulta, and QVC distribution
✓ Clear doctor-founder credential

Cons

✗ Probiotic science claims run ahead of clinical evidence
✗ Signature scent is polarising
✗ Pricing drifted upward as the brand scaled

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros