
Rhode
Minimalist essentials designed for dewy-meets-glowy 'glazed donut' skin, built around the peptide lip treatments that broke TikTok.
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Hailey Bieber's brand is smaller and more restrained than the internet frenzy suggests. The peptide lip tints are genuinely lovely. The barrier restore cream does what it says but isn't a CeraVe killer. You're paying for the ecosystem (phone cases included) as much as the skincare.
Strengths
- + Cult peptide lip treatments
- + Dewy-skin aesthetic actually shows up in formulas
- + Simple, well-edited lineup
- + Genuinely hydrating glazing milk
Weaknesses
- โ Cult pricing on essentials
- โ Phone-case-as-packaging is divisive
- โ Frequently sold out
- โ Light-duty โ not for serious targeted concerns
The Rhode Story
Launched by Hailey Bieber in June 2022 with three products and a phone case, rhode became the fastest brand in the 2020s to hit cultural-moment status. Sold to e.l.f. Beauty in 2025 for $1 billion โ one of the largest celebrity beauty deals in history. The brand's aesthetic (washed-out pastels, dewy skin, 'glazed donut') defines the post-clean-girl moment.
Shop Rhode by skin type
Curated picks from Rhode's lineup, ranked for each skin type.
All Rhode Products
9 products reviewed and rated.

Barrier Restore Cream
Rhode's 'serious' product โ a barrier-repair cream that actually delivers on the brand's pivot from 'lipgloss icon' to 'real skincare'. Three ceramides + cholesterol + phytosphingosine in a barrier-rebuilding stack, plus niacinamide, peptides, and panthenol. Texture is plush without being heavy, layers under SPF, doesn't pill. Compared to CeraVe Moisturizing Cream this is more elegant and faster-absorbing; compared to Augustinus Bader The Cream this is one-eighth the price for arguably better lipid science. Genuinely good โ not just hype.

Glazing Fluid Niacinamide Serum
Rhode's original Glazing Fluid โ the launch-product hero that defined the 'glazed donut skin' aesthetic Hailey Bieber popularized in 2022. Niacinamide + Saccharomyces ferment + marula oil + peptide. The brand's most-iconic SKU and the entry-point most Rhode customers buy first. The 'glazed' positioning is a trademark of the brand.
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