Brand Comparison
Rhode vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.5)
Rhode
Hailey Bieber's brand is smaller and more restrained than the internet frenzy suggests. The peptide lip tints are genuinely lovely. The barrier restore cream does what it says but isn't a CeraVe killer. You're paying for the ecosystem (phone cases included) as much as the skincare.
Pros
- ✓ Cult peptide lip treatments
- ✓ Dewy-skin aesthetic actually shows up in formulas
- ✓ Simple, well-edited lineup
- ✓ Genuinely hydrating glazing milk
Cons
- ✗ Cult pricing on essentials
- ✗ Phone-case-as-packaging is divisive
- ✗ Frequently sold out
- ✗ Light-duty — not for serious targeted concerns
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
