Brand Comparison

Rhode vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.5)

Rhode EasyDew

Rating7.5/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20222008

OriginLos Angeles, USASouth Korea

Products82

Best ForDry, normal, ComboMature, Dry, normal

PhilosophyMinimalist essentials designed for dewy-meets-glowy 'glazed donut' skin, built around the peptide lip treatments that broke TikTok.Pharmaceutical-grade EGF, made gentle.

Rhode

Hailey Bieber's brand is smaller and more restrained than the internet frenzy suggests. The peptide lip tints are genuinely lovely. The barrier restore cream does what it says but isn't a CeraVe killer. You're paying for the ecosystem (phone cases included) as much as the skincare.

Pros

✓ Cult peptide lip treatments
✓ Dewy-skin aesthetic actually shows up in formulas
✓ Simple, well-edited lineup
✓ Genuinely hydrating glazing milk

Cons

✗ Cult pricing on essentials
✗ Phone-case-as-packaging is divisive
✗ Frequently sold out
✗ Light-duty — not for serious targeted concerns

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros