Naturie
budgetEst. 2002· Japan
Giant-size hydration at tiny prices — the Hatomugi phenomenon
OilyCombinationSensitive
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One product (the Hatomugi Skin Conditioner) became Japan most-sold toner. Budget hydration perfected.
Strengths
- + 500ml bottles for under $10
- + Job tears (hatomugi) extract
- + No-frills hydration
Weaknesses
- − Very basic formulas
- − No actives
The Naturie Story
Naturie Hatomugi line made Job tears extract a skincare staple — the giant 500ml toner became a daily-use icon in Japanese bathrooms.
All Naturie Products
3 products reviewed and rated.
Cleanser
8.2/10
Hatomugi Cleansing Oil
The oil companion to Naturie's cult Hatomugi toner. Same Job's Tears (adlay) extract, now in a cleansing oil format that melts off sunscreen and makeup without breaking skin out. Budget J-beauty at its best.
CombinationOily
Toner
8/10
Hatomugi Skin Conditioner
The 500ml giant that changed Japanese toner culture — splash it, pat it, sheet-mask with it.
OilyCombination
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