Brand Comparison
Naturie vs Mediheal
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Mediheal
Higher editor rating (9 vs 7)
Rating7/109/10
Price RangeBudget ($)Budget ($)
Founded20022009
OriginJapanSeoul, South Korea
Products310
Best ForOily, Combo, Sensitiveall skin types, Acne-Prone, Sensitive, dehydrated
PhilosophyGiant-size hydration at tiny prices — the Hatomugi phenomenonClinical-grade sheet masks and targeted treatment pads, bringing dermatology-backed ingredients to daily skincare at mass-market prices.
Naturie
One product (the Hatomugi Skin Conditioner) became Japan most-sold toner. Budget hydration perfected.
Pros
- ✓ 500ml bottles for under $10
- ✓ Job tears (hatomugi) extract
- ✓ No-frills hydration
Cons
- ✗ Very basic formulas
- ✗ No actives
Mediheal
Mediheal is the top-selling skincare brand at Olive Young for two years running — beating more than 3,000 brands. Their sheet masks created the modern sheet mask category, and their Madecassoside Blemish Pad saw 820% year-over-year growth. If you only add one new sheet mask brand to your routine, make it this one.
Pros
- ✓ #1 selling brand at Olive Young
- ✓ Clinical-grade sheet mask formulations
- ✓ The Madecassoside line is category-defining
- ✓ Affordable daily-use pricing
Cons
- ✗ Sheet masks are single-use and generate waste
- ✗ Some older lines contain fragrance
- ✗ Huge catalog can be overwhelming
