
Ishizawa Laboratories
midEst. 1989· Japan
Japanese pharmaceutical-grade skincare with the Keana Nadeshiko rice-mask cult product.
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Ishizawa Laboratories is the Tokyo-based Japanese skincare brand best-known for the Keana Nadeshiko Rice Mask — a cult J-beauty pore-care sheet mask that consistently lands at the top of Don Quijote's tourist must-buy list. The brand operates in the same pharmacy-aesthetic register as Hada Labo and Curel, with a stronger focus on rice-extract and Japanese botanical actives.
Strengths
- + Cult Keana Nadeshiko rice mask
- + Pharmacy-aesthetic Japanese rigor
- + Affordable mid-tier
- + Don Quijote tourist staple
Weaknesses
- − Limited international distribution
- − Branding feels generic
- − Smaller catalog
The Ishizawa Laboratories Story
Ishizawa Laboratories was founded in 1989 in Tokyo as a Japanese pharmaceutical-grade cosmetics brand with a focus on rice-extract and Japanese botanical actives. The brand's flagship Keana Nadeshiko Rice Mask — a sheet mask formulated specifically for pore-care — became one of the most-recommended Japanese tourist purchases at Don Quijote and Matsumoto Kiyoshi pharmacy chains. The brand has expanded into face creams, lotions, and toners but the rice mask remains the clear best-seller and brand-defining product.
All Ishizawa Laboratories Products
1 products reviewed and rated.
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