By Wishtrend
Results-driven skincare formulated by the team behind Wishtrend, with a focus on potent actives and clinical efficacy.
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By Wishtrend is Wishtrend in-house brand and it is excellent. Their Pure Vitamin C 21.5 Advanced Serum is one of the most potent L-ascorbic acid serums at its price point, and the Polyphenol in Propolis 15 Ampoule is a cult favorite for acne-prone skin. The brand is the definition of formulator-first K-beauty.
Strengths
- + Clinically-potent vitamin C formulations
- + Effective for pigmentation and acne
- + Strong transparency and ingredient education
- + Affordable for the active strengths
Weaknesses
- − Potent actives can be irritating for beginners
- − Vitamin C oxidizes if not stored properly
- − Not for sensitive skin
The By Wishtrend Story
Formulator-First K-Beauty
By Wishtrend is the in-house brand of Wishtrend, the Korean e-commerce platform that helped introduce K-beauty to Western markets. The brand launched in 2015 with a single mission: make potent, clinically-effective products that deliver visible results.
The Pure Vitamin C Legend
The Pure Vitamin C 21.5 Advanced Serum — 21.5% L-ascorbic acid in a pH-optimized formula — became one of the most effective vitamin C serums in the K-beauty space. It remains a benchmark for at-home brightening.
Today
By Wishtrend is a favorite among ingredient-savvy K-beauty consumers who want clinical-tier actives without clinical-tier pricing.
Shop By Wishtrend by skin type
Curated picks from By Wishtrend's lineup, ranked for each skin type.
All By Wishtrend Products
7 products reviewed and rated.
Mandelic Acid 5% Skin Prep Water
Mandelic acid is the sensitive-skin person's glycolic acid — larger molecule, slower penetration, gentler sting, but real exfoliation and real brightening. By Wishtrend's 5% Prep Water is the definitive K-beauty mandelic formulation: a single-active toner that works as a daily exfoliant for people whose skin won't tolerate stronger acids. PIH fader, pore refiner, dullness killer.
Propolis Energy Boosting Essence
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