Herbivore Botanicals
Pacific Northwest clean botanical skincare — pretty jars, genuinely clean formulas.
Ask ChokChok AI
Get instant answers about Herbivore Botanicals
Try asking
Herbivore is one of the few clean-beauty brands where the formulas mostly actually work. The Blue Tansy Resurfacing Mask is a solid AHA/BHA blend, the Lapis Facial Oil helps oily skin without the usual patchouli-scented clean-beauty failure modes. Pricing is premium for what you get.
Strengths
- + Legitimately clean formulas
- + Strong Blue Tansy mask
- + Aesthetic packaging
Weaknesses
- − Premium for the category
- − Essential-oil heavy
- − Some natural fragrance irritation risk
The Herbivore Botanicals Story
Herbivore Botanicals launched in 2011 in Seattle, founded by Julia Wills and Alexander Kummerow out of their apartment kitchen. The brand grew via Instagram, early Amazon distribution, and a partnership with Sephora in 2017 that cemented its clean-beauty status. The Blue Tansy Resurfacing Mask (2017) remains the hero product. Amyris acquired a majority stake in 2020; as of 2023, Herbivore is part of Amyris's consumer portfolio.
All Herbivore Botanicals Products
4 products reviewed and rated.
LAPIS Blue Tansy + Squalane Balancing Facial Oil
Herbivore's iconic deep-blue facial oil. The signature blue is from the natural azulene compounds in blue tansy (Tanacetum annuum) — not added pigment. Blue tansy is anti-inflammatory; tamanu has documented benefits for blemish-prone skin; squalane and jojoba are the lightweight oil base. For oily, blemish-prone, redness-prone skin that wants the calming benefits of a face oil without the heaviness of marula or argan, this is the niche-favourite answer. Pricey for what's essentially four oils, but the blue tansy concentration is real and the calming effect on reactive skin is genuine.
Compare Herbivore Botanicals With
Similar US-Beauty brands
Brands with comparable formulation chops and price points
