Brand Comparison

Herbivore Botanicals vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 7.7)

Herbivore Botanicals Krave Beauty

Rating7.7/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20112017

OriginUnited StatesSeoul, South Korea

Products37

Best Fornormal, Oily, ComboSensitive, Acne-Prone, compromised-barrier

PhilosophyPacific Northwest clean botanical skincare — pretty jars, genuinely clean formulas.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Herbivore Botanicals

Herbivore is one of the few clean-beauty brands where the formulas mostly actually work. The Blue Tansy Resurfacing Mask is a solid AHA/BHA blend, the Lapis Facial Oil helps oily skin without the usual patchouli-scented clean-beauty failure modes. Pricing is premium for what you get.

Pros

✓ Legitimately clean formulas
✓ Strong Blue Tansy mask
✓ Aesthetic packaging

Cons

✗ Premium for the category
✗ Essential-oil heavy
✗ Some natural fragrance irritation risk

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros