
Granado
Rio apothecary heritage — soaps, lotions, and classical European pharmacy tradition translated to Brazilian ingredients.
Ask ChokChok AI
Get instant answers about Granado
Try asking
Brazil's oldest pharmacy brand, 150+ years old. The pink soap is a national heirloom. Broader skincare has revived under new leadership.
Strengths
- + Heritage apothecary
- + Iconic soaps
- + Value-priced
Weaknesses
- − Mass-market feel
- − Inconsistent across ranges
- − Fragrance-heavy
The Granado Story
Founded in 1870 in Rio de Janeiro by Portuguese pharmacist José Antonio Coxito Granado. Supplied the Brazilian imperial family. The pink glycerine soap is the brand's flagship and still sold in its original 1900 packaging.
Shop Granado by skin type
Curated picks from Granado's lineup, ranked for each skin type.
All Granado Products
9 products reviewed and rated.

Pink Loção Hidratante Facial
Granado finally extends its iconic Pink line into a face moisturizer — same nostalgic almond-rose scent, in a barrier-friendly daily lotion that turns getting dressed into a tiny ritual.

Sabonete de Argila Rosa
Granado is Brazil's oldest cosmetics brand (1870) and the pink clay bar soap is its pharmacy-counter icon. Brazilian pink kaolin in a traditional cold-pressed bar — it cleanses without stripping, absorbs excess oil, and costs less than a coffee. The brand's 150+ year pharmaceutical heritage means the formula hasn't been reformulated for trends; it was designed for oily tropical skin decades before 'clay cleansing' became an Instagram category. Buy five, keep one in every bathroom.
Compare Granado With
Similar BR-Beauty brands
Brands with comparable formulation chops and price points






