Brand Comparison
Granado vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
Rating8/109/10
Price RangeBudget ($)Budget ($)
Founded18702014
OriginBrazilSouth Korea
Products819
Best Fornormal, Dry, ComboCombo, Oily, Sensitive, Dry
PhilosophyRio apothecary heritage — soaps, lotions, and classical European pharmacy tradition translated to Brazilian ingredients.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Granado
Brazil's oldest pharmacy brand, 150+ years old. The pink soap is a national heirloom. Broader skincare has revived under new leadership.
Pros
- ✓ Heritage apothecary
- ✓ Iconic soaps
- ✓ Value-priced
Cons
- ✗ Mass-market feel
- ✗ Inconsistent across ranges
- ✗ Fragrance-heavy
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
