Brand Comparison

Granado vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8)

Granado EasyDew

Rating8/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded18702008

OriginBrazilSouth Korea

Products82

Best Fornormal, Dry, ComboMature, Dry, normal

PhilosophyRio apothecary heritage — soaps, lotions, and classical European pharmacy tradition translated to Brazilian ingredients.Pharmaceutical-grade EGF, made gentle.

Granado

Brazil's oldest pharmacy brand, 150+ years old. The pink soap is a national heirloom. Broader skincare has revived under new leadership.

Pros

✓ Heritage apothecary
✓ Iconic soaps
✓ Value-priced

Cons

✗ Mass-market feel
✗ Inconsistent across ranges
✗ Fragrance-heavy

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros