
Creamy
Brazilian skincare built by a dermatologist who got tired of explaining why actives don't need to cost a fortune — clinical-grade concentrations, Brazilian formulation, pharmacy-counter pricing.
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Creamy is what happens when a Brazilian dermatologist (Dr. Luiz Romancini) decides the gap between prescription-grade actives and what patients can afford to use daily is too wide. Founded in 2019 in São Paulo, the brand hit R$1 billion in cumulative revenue faster than any Brazilian skincare brand in history. The Glicointense Peel (14% glycolic acid + BHA + PHA + LHA) is the hero — a multi-acid at-home peel that rivals professional treatments. The entire line follows the same principle: maximum active concentration that's still safe for home use, transparent percentages on the packaging, and pricing that makes daily compliance realistic. Available at every Drogasil, Droga Raia, and Beleza na Web in Brazil.
Strengths
- + founded by a practicing dermatologist — formulations are clinically informed
- + transparent active percentages on every product
- + R$1 billion in cumulative revenue — fastest-growing Brazilian skincare brand
- + available at all major Brazilian pharmacy chains
Weaknesses
- − relatively small product range — focused lineup
- − limited international availability
- − packaging is clinical-functional, not aspirational
- − newer brand — long-term track record still building
The Creamy Story
Creamy was founded in 2019 by dermatologist Dr. Luiz Romancini in São Paulo with a single insight: Brazilian patients understood what actives they needed (retinol, glycolic acid, niacinamide) but couldn't afford to use them consistently at the concentrations that actually work. The brand launched DTC and through pharmacy chains with a radical pricing model: clinical-grade formulations at roughly half the price of established Brazilian dermocosmetics. The Glicointense Peel became a viral sensation on Brazilian skincare TikTok, and the brand's transparent labeling (exact percentages, clear INCI, dermatologist usage guides) built trust with a generation of ingredient-literate consumers. Creamy surpassed R$1 billion in cumulative revenue by 2024 — a speed record for Brazilian skincare — and is now available at Drogasil, Droga Raia, Beleza na Web, and Amazon.com.br.
Shop Creamy by skin type
Curated picks from Creamy's lineup, ranked for each skin type.
All Creamy Products
7 products reviewed and rated.

Glicointense Peel
Creamy's hero product — 14% glycolic acid + salicylic acid (BHA) + maltobionic acid (PHA) + LHA (capryloyl salicylic acid) + niacinamide in a clear peeling gel. Four acids covering every exfoliation depth: glycolic for surface resurfacing, salicylic for oil-soluble pore clearance, maltobionic for gentle PHA hydration, and LHA for gradual pore-lining renewal. Niacinamide provides anti-inflammatory and sebum-regulating support. This is the product that made Creamy viral on Brazilian skincare TikTok — a professional-caliber multi-acid peel at R$100 (~$18). Night-use only, 2-3 times per week. Non-negotiable SPF the next morning. Dr. Romancini's clinical-formulation philosophy in a single product.

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