Brand Comparison
Creamy vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.5)
Creamy
Creamy is what happens when a Brazilian dermatologist (Dr. Luiz Romancini) decides the gap between prescription-grade actives and what patients can afford to use daily is too wide. Founded in 2019 in São Paulo, the brand hit R$1 billion in cumulative revenue faster than any Brazilian skincare brand in history. The Glicointense Peel (14% glycolic acid + BHA + PHA + LHA) is the hero — a multi-acid at-home peel that rivals professional treatments. The entire line follows the same principle: maximum active concentration that's still safe for home use, transparent percentages on the packaging, and pricing that makes daily compliance realistic. Available at every Drogasil, Droga Raia, and Beleza na Web in Brazil.
Pros
- ✓ founded by a practicing dermatologist — formulations are clinically informed
- ✓ transparent active percentages on every product
- ✓ R$1 billion in cumulative revenue — fastest-growing Brazilian skincare brand
- ✓ available at all major Brazilian pharmacy chains
Cons
- ✗ relatively small product range — focused lineup
- ✗ limited international availability
- ✗ packaging is clinical-functional, not aspirational
- ✗ newer brand — long-term track record still building
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
