Brand Comparison
The Face Shop vs VT Cosmetics
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
VT Cosmetics
Larger product range
The Face Shop
The Face Shop is a K-beauty institution. Their Rice Water Bright Cleansing Foam has introduced millions to Korean skincare. The brand offers incredible breadth — from cleansers to sunscreens — but quality varies. Stick to their hero products (rice water line, Dr. Belmeur for sensitive skin) and you will not be disappointed.
Pros
- ✓ Rice Water line is iconic and effective
- ✓ Wide product range
- ✓ Very accessible pricing
- ✓ Available globally through Avon/LG
Cons
- ✗ Quality inconsistent across lines
- ✗ Some products feel dated
- ✗ Fragrance in many products
VT Cosmetics
VT Cosmetics rode the CICA wave better than most, building a solid lineup of centella-based products. The Cica line is genuinely soothing and well-formulated. The BTS collaboration brought them mainstream attention, but the products hold up on their own merit. Good value for calming, barrier-repair skincare.
Pros
- ✓ CICA line is genuinely effective for calming
- ✓ Affordable pricing across the range
- ✓ Good for post-procedure and irritated skin
- ✓ Wide availability globally
Cons
- ✗ Brand identity is tied to celebrity collabs
- ✗ Some products feel generic
