Brand Comparison
Singuladerm vs Hera
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Hera
Higher editor rating (9 vs 8.4)
Singuladerm
Singuladerm is the Spanish pharmacy indie that built its catalogue around a single naming convention: every product is an Xpert + one concern. Xpert Drone (vitamin C), Xpert Lift (retinol), Xpert Acne (salicylic + niacinamide), Xpert Brightening (tranexamic acid). Founded in 2014 by Madrid pharmacist Susana Fos Anguera and a pharmacy collective, the brand sells exclusively through Spanish farmacias — no department stores, no big retail, no Sephora. The result is a quietly cult-favorite range among Spanish dermatologists for value-priced retinol and depigmenting serums that compete on formulation depth, not on marketing. Behind every farmacia counter in Spain you'll find Singuladerm sitting next to ISDIN, Sesderma, and Martiderm — and pharmacists prescribe it by concern.
Pros
- ✓ pharmacy-only distribution = pharmacist-vetted credibility
- ✓ Xpert + concern naming maps cleanly to skincare goals
- ✓ well-dosed single-active formulas (15% L-ascorbic in Xpert Drone)
- ✓ value pricing relative to Sesderma and ISDIN equivalents
Cons
- ✗ Spanish-pharmacy distribution makes international sourcing hard
- ✗ INCI lists contain phenoxyethanol + parfum across most formulas
- ✗ single-active focus means fewer all-in-one cream options
- ✗ brand identity is more functional than aspirational
Hera
Hera is the AmorePacific-owned Korean luxury house that has produced one of the most photographed cushion compacts in beauty history (the Black Cushion) and a quietly excellent skincare lineup that doesn't get the same Sephora-front-row coverage as Sulwhasoo or Whoo. Premium pricing, Korean luxury heritage, formulations that earn their place at the top of any K-prestige routine.
