Brand Comparison
Saie vs Hera
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Hera
Higher editor rating (9 vs 8.6)
Saie
Saie is the New York clean-beauty brand founded by Laney Crowell in 2019 that built a quiet empire around its Glowy Super Skin tinted moisturizer and a tightly-edited clean-formulation lineup. Sephora US distribution from launch, fashion-magazine endorsement quickly after, and a steady roll of cult-product launches across cream blush, brow, and skin-tint formats.
Pros
- ✓ Sephora US bestseller
- ✓ Strong editorial polish
- ✓ Clean-formulation rigor
- ✓ Cult tinted moisturizer
Cons
- ✗ Premium pricing
- ✗ Limited shade range historically
- ✗ Newer brand
Hera
Hera is the AmorePacific-owned Korean luxury house that has produced one of the most photographed cushion compacts in beauty history (the Black Cushion) and a quietly excellent skincare lineup that doesn't get the same Sephora-front-row coverage as Sulwhasoo or Whoo. Premium pricing, Korean luxury heritage, formulations that earn their place at the top of any K-prestige routine.
Pros
- ✓ AmorePacific-backed luxury
- ✓ Black Cushion is iconic
- ✓ Strong skincare lineup beyond cushions
- ✓ Premium texture quality
Cons
- ✗ Luxury pricing across the board
- ✗ Less Western distribution
- ✗ Branding can feel formal
