Saie
American clean-beauty makeup brand with a Sephora-front-row tinted moisturizer hero.
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Saie is the New York clean-beauty brand founded by Laney Crowell in 2019 that built a quiet empire around its Glowy Super Skin tinted moisturizer and a tightly-edited clean-formulation lineup. Sephora US distribution from launch, fashion-magazine endorsement quickly after, and a steady roll of cult-product launches across cream blush, brow, and skin-tint formats.
Strengths
- + Sephora US bestseller
- + Strong editorial polish
- + Clean-formulation rigor
- + Cult tinted moisturizer
Weaknesses
- − Premium pricing
- − Limited shade range historically
- − Newer brand
The Saie Story
Saie was founded in 2019 in New York City by Laney Crowell with a focus on clean-formulated color cosmetics and skincare-makeup hybrids. The brand launched at Sephora US, and the Glowy Super Skin Tinted Moisturizer became a Sephora bestseller within its first 18 months. The catalog has expanded into cream blush, brow gel, lip oil, and a small skincare range, all retaining the brand's signature clean-formulation discipline. Saie raised significant venture capital funding in 2022 and continues as one of the strongest US clean-beauty indie brands of the 2020s.
All Saie Products
2 products reviewed and rated.
Glowy Super Skin Tinted Serum Moisturizer
Saie's Sephora-bestseller tinted serum-moisturizer — clean-formulation glow, no white cast, the moisturizer-tint hybrid done well.
Slip Tint Dewy Tinted Moisturizer SPF 35
Saie's Slip Tint is the clean-beauty tinted moisturizer SPF — 14% zinc oxide that applies like a serum and finishes dewy. Squalane hydrates, hyaluronic acid plumps, and the tint evens skin tone without looking like foundation. The Sephora-positioned brand that made mineral SPF sexy. Available in 16 shades.
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