Mamaearth vs Pilgrim — side by side, no bias.
Our pick
Vitamin C Face Mask with Kaolin Clay
8.1/10 · Mamaearth
| Vitamin C Face Mask with Kaolin Clay | Volcanic Lava Ash Clay Mask | |
|---|---|---|
| Brand | Mamaearth | Pilgrim |
| Category | mask | mask |
| Editor Rating | 8.1/10 ★ | 7.7/10 |
| Category | mask | mask |
| Texture | Smooth clay-cream mask | Clay mask |
| Finish | Brightened, decongested, matte | Matte |
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| Verdict | Mamaearth's brightening clay mask — and one of India's most-prescribed weekly treatments at the drugstore tier. The formulation is genuinely dual-action: kaolin and bentonite clays handle pore decongestion and sebum absorption, while magnesium ascorbyl phosphate (a stable vitamin C derivative) and mulberry extract handle brightening. Turmeric extract is the distinctly Indian inclusion — it appears in nearly every Indian wedding skincare ritual for its anti-inflammatory and tone-evening properties. A low dose of glycolic acid adds gentle resurfacing, niacinamide regulates sebum, and hyaluronic acid offsets the drying action of the clays. Free from parabens, mineral oils, and toxins. Mamaearth was founded in 2016 by Varun and Ghazal Alagh, went public via Honasa Consumer in 2023, and is one of India's most successful D2C beauty brands. At ₹499 (~$6) for 100g, generous and clinically tested. | Pilgrim's volcanic clay mask — Indian Gen-Z indie brand's pore-clearing weekly mask, Instagram-famous. |
