Youth to the People
Superfood-powered skincare — kale, spinach, green tea. Vegan, sustainable, nerdy about antioxidants.
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Cousins Joe Cloyes and Greg Gonzalez turned "eat your greens" into skincare. The Superfood Cleanser is a shower staple. Loved by the clean-beauty crowd without losing efficacy.
Strengths
- + Superfood-forward
- + Refillable packaging
- + Fair pricing for the tier
Weaknesses
- − Hero cleanser outshines the rest
- − Green-beauty marketing can feel gimmicky
The Youth to the People Story
Founded in 2015 in Los Angeles. L'Oréal acquired YTTP in 2021, signalling mass-market clean-beauty had gone corporate. Still led by the founding cousins and keeps the hero cleanser as the brand's front door.
Shop Youth to the People by skin type
Curated picks from Youth to the People's lineup, ranked for each skin type.
All Youth to the People Products
5 products reviewed and rated.
Superberry Hydrate + Glow Dream Mask
Youth To The People's Sephora-hero overnight cream + mask hybrid — tetrahexyldecyl ascorbate (THDA, oil-soluble vitamin C) + maqui + açaí + goji antioxidant cocktail with squalane + hyaluronic acid for hydration. The brand's most-purchased SKU and the cornerstone of their Superberry franchise (alongside Hydrate + Glow Dream Body Butter and the Cleansing Oil). Better as a nightly moisturizer than an occasional mask — the texture and absorption support daily use rather than 20-minute sit-and-rinse.
Polypeptide-121 Future Cream
YTTP's peptide cream brings two peptides — palmitoyl tripeptide-5 (collagen signalling) and acetyl hexapeptide-8 (Argireline, muscle relaxation) — into a squalane-rich base. The Sephora-positioned clean brand makes a genuine play at the anti-aging market without abandoning their superfood philosophy. This cream competes with Drunk Elephant's Protini on peptide credibility at a lower price point.
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