Peach & Lily
The US-based K-beauty curator turned brand founder — Alicia Yoon's clinical lens on Korean skincare.
Ask ChokChok AI
Get instant answers about Peach & Lily
Try asking
Alicia Yoon built Peach & Lily as the first English-language K-beauty curator (2012) and later launched her own branded line. The Glass Skin Refining Serum is a legitimate cult product — niacinamide, peptides, and a peach extract blend that holds up under the hype. Less Instagram-chaotic than Glow Recipe, more editorial.
Strengths
- + Founder esthetician expertise
- + Strong Glass Skin line
- + Clean, edit-style curation
Weaknesses
- − Premium pricing
- − Fragrance in some formulas
- − Limited range
The Peach & Lily Story
Alicia Yoon, a Korean-American esthetician trained in Seoul, launched Peach & Lily in 2012 as one of the first English-language e-commerce destinations for Korean skincare. The site operated as a curated retailer for 6+ years before Yoon launched the Peach & Lily branded line in 2018, led by the Glass Skin Refining Serum. The curation business remains active, and the brand expanded into Ulta in 2020, bringing K-beauty concepts to mass US retail.
All Peach & Lily Products
3 products reviewed and rated.
Glass Skin Refining Serum
Alicia Yoon's Glass Skin Serum is the product that turned a Korean beauty concept into a global skincare search term. Niacinamide + peach extract + madecassoside + peptides in a water-thin texture that gives the "glass skin" look — poreless, translucent, lit-from-within — immediately on application. The serum that launched a thousand TikTok routines.
Power Calm Hydrating Gel Cleanser
Peach & Lily's barrier-soothing daily cleanser — coco-glucoside + TEA-cocoyl glutamate gentle surfactant base layered with centella asiatica, chamomile, licorice root, scutellaria, ginger, and 4 hyaluronic acid forms. The brand's most-purchased SKU and the entry product into Alicia Yoon's curated K-beauty system at Sephora. Direct competitor to Krave Beauty Matcha Hemp Hydrating Cleanser at gentler surfactant base.
Compare Peach & Lily With
Similar US-Beauty brands
Brands with comparable formulation chops and price points
