Mary & May
Vegan, cruelty-free skincare built around ingredient transparency and mix-and-match formulations for every skin concern.
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Mary & May is the vegan K-beauty brand that took off because the products genuinely work. Their Vitamin B,C,E Source Ampoule is one of the best stacked-vitamin serums at its price, and the CICA Soothing Gel Bubble Cleanser became a TikTok blackhead-cleansing phenomenon. Expect this brand to be everywhere in 2026.
Strengths
- + 100% vegan and cruelty-free
- + EWG-green ingredient lists
- + Mix-and-match concept lets you build a custom routine
- + Strong value for the formulations
Weaknesses
- − Smaller catalog than established vegan peers
- − Packaging is straightforward, not luxurious
- − Scent can be divisive on some products
The Mary & May Story
Vegan K-Beauty Done Right
Mary & May launched in 2018 with a simple premise: vegan skincare that does not compromise on formulations. Every product is cruelty-free, vegan, and EWG-green rated, while still using the kind of active ingredients that serious K-beauty consumers expect.
The Mix-and-Match Concept
Mary & May built their entire catalog around modular ingredients. Want vitamin C + E + B? They have that. Want collagen + biome? They have that too. Each product pairs two or three hero actives so you can stack them in any order.
Today
Mary & May is among the fastest-growing Korean vegan brands, now sold in over 30 countries.
Shop Mary & May by skin type
Curated picks from Mary & May's lineup, ranked for each skin type.
All Mary & May Products
11 products reviewed and rated.
Tranexamic Acid + Glutathione Eye Cream
Hwahae 2025's #1 eye cream. Tranexamic acid plus glutathione — a real attack on under-eye darkness rather than just caffeine's usual depuff.
Panthenol Soothing Cream
Mary&May's 10% panthenol barrier-repair cream — sensitive-skin staple, mid-tier price.
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