Brand Comparison

Mary & May vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8)

Mary & May Krave Beauty

Rating8/108.7/10

Price RangeBudget ($)Mid-Range ($$)

Founded20182017

OriginSeoul, South KoreaSeoul, South Korea

Products117

Best Forall skin types, vegan-conscious, SensitiveSensitive, Acne-Prone, compromised-barrier

PhilosophyVegan, cruelty-free skincare built around ingredient transparency and mix-and-match formulations for every skin concern.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Mary & May

Mary & May is the vegan K-beauty brand that took off because the products genuinely work. Their Vitamin B,C,E Source Ampoule is one of the best stacked-vitamin serums at its price, and the CICA Soothing Gel Bubble Cleanser became a TikTok blackhead-cleansing phenomenon. Expect this brand to be everywhere in 2026.

Pros

✓ 100% vegan and cruelty-free
✓ EWG-green ingredient lists
✓ Mix-and-match concept lets you build a custom routine
✓ Strong value for the formulations

Cons

✗ Smaller catalog than established vegan peers
✗ Packaging is straightforward, not luxurious
✗ Scent can be divisive on some products

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros