Just Herbs
Pure Ayurvedic formulations that strip out the heritage kitsch — no goji-gold, just the herbs.
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One of India's more formulation-literate Ayurvedic brands. Their single-herb lineups (manjistha gel, kumkumadi serum) are clean and thoughtfully concentrated. Packaging finally caught up post-2020. Still flies under the radar outside India compared to Kama Ayurveda or Forest Essentials — undeservedly.
Strengths
- + Single-herb formulations with genuine concentration
- + Mid-priced for what you get
- + Clean ingredient lists
- + Strong brightening and Ayurveda-actives lineup
Weaknesses
- − Packaging less luxe than Kama Ayurveda
- − Limited global distribution
- − Inconsistent e-commerce outside India
The Just Herbs Story
Founded in 2001 by Dr. Neena Chopra (Ayurvedic physician) and her son Megha Shandilya. Originally a quiet local brand, they pivoted hard in 2015 to a modern-Ayurveda positioning and caught the wave of India's ingredient-forward skincare moment. Known for the 5 Herbs Multi Treatment Serum and their manjistha-led brightening line.
All Just Herbs Products
4 products reviewed and rated.
Silk Splash Saffron Facial Toner
Ayurvedic simplicity in a mist bottle — saffron threads are a classic Indian brightening ingredient, here suspended in a rose-water and aloe base. A ritual more than a peel.
5 Herbs Multi Treatment Ayurvedic Serum
Just Herbs' hero — a legitimately concentrated five-Ayurvedic-active serum at mid-tier pricing. The brightening stack is real.
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