Iba Cosmetics
India's first halal-certified vegan beauty brand — clean, accessible, mass-market.
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Iba is the Indian beauty brand that proved halal-certified, vegan, drugstore-priced beauty could win in mass market. The lipstick range is the global hero (cult Indian college dorm staple), and the skincare extensions cover daily basics with mild, fragrance-light formulations. Distribution is everywhere — pharmacies, supermarkets, e-commerce — and the price point keeps experimentation low-stakes.
Strengths
- + First halal-certified Indian beauty
- + Vegan + cruelty-free
- + Mass-market accessibility
- + Strong lipstick range
Weaknesses
- − Branding feels generic
- − Skincare range is shallow
- − Limited international distribution
The Iba Cosmetics Story
Iba Cosmetics launched in 2014 in Ahmedabad as India's first halal-certified vegan beauty brand, with a strong focus on mass-market accessibility through Indian pharmacy and supermarket distribution. The Maybelline-priced lipstick range was the breakout product, and the line has since expanded into skincare, body care, and color cosmetics — all retaining the halal-vegan-affordable positioning. Iba is now distributed in over 30,000 retail outlets across India and remains one of the most recognizable Indian indie beauty brands.
All Iba Cosmetics Products
4 products reviewed and rated.
Iba Pure Lipstick
India's first halal-certified vegan lipstick — under €5, available in every Indian pharmacy, dorm-room makeup essential.
Iba Aloe Vera Face Cream
€6 vegan aloe cream from India's first halal-certified beauty brand — gentle daily moisturizer.
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