Good Molecules
Clinical ingredients, single-actives, honest pricing.
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Beautylish's answer to The Ordinary — cleaner packaging, gentler formulations, identical price philosophy. The niacinamide serum and discoloration correcting serum both punch far above their weight.
Strengths
- + Transparent single-ingredient formulations
- + Under $15 across nearly the entire line
- + Gentler than The Ordinary for sensitive users
Weaknesses
- − Retail distribution limited outside the US
- − Minimal branding means zero marketing noise (a pro for some)
- − Formulation range narrower than The Ordinary
The Good Molecules Story
Good Molecules launched in 2019 as an exclusive in-house brand at Beautylish, the US indie beauty retailer. The positioning is deliberate: most formulas use one or two hero actives, with no fragrance and no sales patter. Priced from $6 to $24 for serums, it is the gentler, slightly more polished alternative to The Ordinary — and quietly one of the best-kept secrets in American skincare.
All Good Molecules Products
3 products reviewed and rated.
Discoloration Correcting Serum
The Good Molecules viral hit — 2% tranexamic acid + niacinamide for genuine pigmentation work at a price point that lets you use it religiously. Tranexamic acid is one of the most-studied actives for melasma, PIH, and stubborn dark spots, and the 2% concentration is the published sweet spot. Honest assessment: this is one of the best per-dollar pigmentation serums on the market.
Niacinamide Brightening Toner
Good Molecules' single-active toner formula is what Beautypedia would draw if asked to design a niacinamide tonic from scratch — 4% niacinamide, sodium PCA + HA for hydration, panthenol for barrier support, allantoin for soothing, and nothing else. Fragrance-free, $14, and quietly effective. The kind of product you forget is in your routine because it never causes drama.
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