Brand Comparison
Good Molecules vs COSRX
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
COSRX
Higher editor rating (9 vs 8.2)
Rating8.2/109/10
Price RangeBudget ($)Budget ($)
Founded20192013
OriginUnited StatesSeoul, South Korea
Products232
Best ForSensitive, beginner, budgetOily, Combo, Acne-Prone, Sensitive
PhilosophyClinical ingredients, single-actives, honest pricing.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.
Good Molecules
Beautylish's answer to The Ordinary — cleaner packaging, gentler formulations, identical price philosophy. The niacinamide serum and discoloration correcting serum both punch far above their weight.
Pros
- ✓ Transparent single-ingredient formulations
- ✓ Under $15 across nearly the entire line
- ✓ Gentler than The Ordinary for sensitive users
Cons
- ✗ Retail distribution limited outside the US
- ✗ Minimal branding means zero marketing noise (a pro for some)
- ✗ Formulation range narrower than The Ordinary
COSRX
The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.
Pros
- ✓ Outstanding value across the entire range
- ✓ Short, transparent ingredient lists
- ✓ Consistently effective formulations
- ✓ Widely available globally
Cons
- ✗ Packaging is utilitarian, not luxurious
- ✗ Rarely pushes boundaries with new ingredients
