Glossier
Skincare and makeup made by real people, for real people — millennial pink, democratic, internet-native.
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Emily Weiss's beauty-into-the-bloodstream moment. Skincare is gentle rather than active-heavy — perfect for skincare-shy people, light for the active-obsessed.
Strengths
- + Accessible price
- + Beginner-friendly
- + Iconic branding
Weaknesses
- − Active concentrations on the lower end
- − Repackaging debates
- − Plateau in innovation
The Glossier Story
Emily Weiss's blog Into the Gloss became Glossier in 2014. The brand defined millennial beauty aesthetics. Struggled through 2022–23 layoffs; now under Sephora distribution and leaning harder into skincare with solid results.
Shop Glossier by skin type
Curated picks from Glossier's lineup, ranked for each skin type.
All Glossier Products
9 products reviewed and rated.
Universal Pro-Retinol Overnight Renewing Treatment
Glossier's first retinol SKU — 0.5% retinyl sunflowerseedate (the brand's gentle retinol-ester variant rather than free retinol) + shea butter + sodium hyaluronate + Stevia + Ophiopogon + Camellia oleifera + aloe juice. The brand's pivot from cult-classic skincare basics into the active-treatment category. The retinyl sunflowerseedate is genuinely interesting — a less-common retinoid ester engineered for sensitive-skin tolerance vs. free retinol's harsher cycle.
Cleanser Concentrate Pore-Refining Gel Cleanser
Glossier's deeper-cleanse companion to the Milky Jelly Cleanser — papaya enzyme + niacinamide + panthenol on a SCI base. The two-cleanser system that Glossier customers run: Milky Jelly for makeup, Concentrate for clarifying. Direct competitor to The INKEY List Salicylic Acid Cleanser at a slightly clean-beauty-friendlier formulation.
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