Brand Comparison

Glossier vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.6)

Glossier EasyDew

Rating7.6/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20142008

OriginUnited StatesSouth Korea

Products82

Best Fornormal, Sensitive, ComboMature, Dry, normal

PhilosophySkincare and makeup made by real people, for real people — millennial pink, democratic, internet-native.Pharmaceutical-grade EGF, made gentle.

Glossier

Emily Weiss's beauty-into-the-bloodstream moment. Skincare is gentle rather than active-heavy — perfect for skincare-shy people, light for the active-obsessed.

Pros

✓ Accessible price
✓ Beginner-friendly
✓ Iconic branding

Cons

✗ Active concentrations on the lower end
✗ Repackaging debates
✗ Plateau in innovation

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros