Foxtale
Indian indie skincare for the actives-curious millennial — chemistry-led, social-friendly.
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Foxtale is the new-wave Indian indie skincare brand built around active ingredients, transparent labeling, and Instagram-friendly packaging. The Vitamin C Day Serum and Niacinamide are the heroes — they trade on the same chemistry-led energy as The Ordinary but with formulations tuned for Indian skin and Indian climate. Mid-tier pricing, distribution heavy on D2C and Nykaa.
Strengths
- + Active-ingredient led formulations
- + Strong Instagram presence
- + Chemistry-transparent labeling
- + Affordable indie pricing
Weaknesses
- − Newer brand — limited heritage
- − D2C-only distribution
- − Range is still small
The Foxtale Story
Foxtale launched in 2021 in Mumbai as an active-ingredient led Indian indie skincare brand built for the millennial actives-curious customer who wanted The Ordinary-style chemistry transparency in an Indian-made formula. The brand's Vitamin C Day Serum and Niacinamide became Nykaa bestsellers, and the line has expanded into cleansers, sunscreens, and treatment serums while retaining the chemistry-forward branding. Distribution is heavy on D2C, Nykaa, and a growing presence in Indian beauty retail.
Shop Foxtale by skin type
Curated picks from Foxtale's lineup, ranked for each skin type.
All Foxtale Products
6 products reviewed and rated.
Vitamin C Day Serum
Indian indie vitamin C serum tuned for Indian skin and Indian humidity — ascorbyl glucoside + niacinamide, fair price.
Niacinamide Pore-Refining Serum
10% niacinamide serum from Foxtale at €14 — Indian indie chemistry-led skincare without the boring drugstore-brand packaging.
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