Brand Comparison

Foxtale vs Dasique

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Dasique

Higher editor rating (8.6 vs 8.4)

Foxtale Dasique

Rating8.4/108.6/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20212019

OriginIndiaSouth Korea

Products31

Best Foractives chasers, Indian millennials, budget chemistry, gloweveryday makeup, beginners, soft glam, work-appropriate looks

PhilosophyIndian indie skincare for the actives-curious millennial — chemistry-led, social-friendly.Soft, blush-coded color cosmetics for the girl who wants editorial without effort.

Foxtale

Foxtale is the new-wave Indian indie skincare brand built around active ingredients, transparent labeling, and Instagram-friendly packaging. The Vitamin C Day Serum and Niacinamide are the heroes — they trade on the same chemistry-led energy as The Ordinary but with formulations tuned for Indian skin and Indian climate. Mid-tier pricing, distribution heavy on D2C and Nykaa.

Pros

✓ Active-ingredient led formulations
✓ Strong Instagram presence
✓ Chemistry-transparent labeling
✓ Affordable indie pricing

Cons

✗ Newer brand — limited heritage
✗ D2C-only distribution
✗ Range is still small

Dasique

Dasique is the brand that put nine-pan eyeshadow palettes back on every K-beauty TikTok For You page. Powders are buttery-fine, the color stories lean petal-soft and work-friendly, and the price point sits squarely in "yes, buy it on a whim" territory. Think 3CE's gentler younger sister — less party, more Sunday-brunch-with-glow.

Pros