Brand Comparison
Vult vs Isoi
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Isoi
Higher editor rating (8.6 vs 6.5)
Rating6.5/108.6/10
Price RangeBudget ($)Premium ($$$)
Founded19962007
OriginRio de Janeiro, BrazilSouth Korea
Products61
Best Fornormal, Combo, OilyCombo, Mature, Sensitive
PhilosophyBudget Brazilian drugstore skincare + makeup. Affordable, fragranced, unpretentious.Damask rose, deeply.
Vult
The Brazilian drugstore pick. Vitamin C serum is the hero for a reason — it's cheap and works.
Pros
- ✓ Ultra-affordable
- ✓ Vitamin C serum is a hit
- ✓ Wide Brazilian retail
Cons
- ✗ Fragranced
- ✗ Basic formulations
- ✗ Limited international
Isoi
Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.
Pros
- ✓ Long track record on PIH and dark spots
- ✓ Damask rose hero ingredient
- ✓ Hwahae 2025 award winner
Cons
- ✗ Premium pricing
- ✗ Heavier rose scent
