Brand Comparison
Vichy vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
Rating8/109/10
Price RangeMid-Range ($$)Budget ($)
Founded19312014
OriginFranceSouth Korea
Products1319
Best ForMature, Combo, DryCombo, Oily, Sensitive, Dry
PhilosophyVolcanic thermal water-powered dermatological skincareHanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Vichy
Strong mid-range brand with solid anti-aging and hydration lines, backed by mineralizing volcanic water.
Pros
- ✓ Rich in minerals from volcanic water
- ✓ Strong anti-aging line
- ✓ Wide product range
Cons
- ✗ Contains fragrance in many products
- ✗ Clinical packaging
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
