Brand Comparison
Versed vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7)
Rating7/109/10
Price RangeBudget ($)Budget ($)
Founded20192014
OriginUnited StatesSouth Korea
Products419
Best Fornormal, Combo, OilyCombo, Oily, Sensitive, Dry
PhilosophyTarget-aisle clean beauty — pretty packaging, decent-enough formulas, entry-priced.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Versed
Gets the job done for early-20s skincare shoppers. Dew Point Moisturizing Gel Cream and Day Dissolve Cleansing Balm are the standouts. Nothing here is going to change your life, but nothing is going to wreck your barrier either.
Pros
- ✓ Entry-level pricing
- ✓ Clean-beauty positioning without the woo
- ✓ Cute millennial packaging
Cons
- ✗ Formulas are competent but not memorable
- ✗ Fragrance in several products
- ✗ Better as a starter than an upgrade
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
