Brand Comparison

Ultra Violette vs The History of Whoo

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Ultra Violette

Higher editor rating (9.1 vs 8.8)

Ultra Violette The History of Whoo

Rating9.1/108.8/10

Price RangePremium ($$$)Premium ($$$)

Founded20192003

OriginAustraliaSouth Korea

Products75

Best Fornormal, Combo, Oily, Acne-Prone, SensitiveMature, Dry

PhilosophySunscreen-as-skincare — "SKINSCREEN" formulas that treat SPF as the anti-aging cornerstone.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.

Ultra Violette

Ava Chandler-Matthews and Bec Jefferd built the sunscreen brand the industry was missing. Every product is actually good. Queen Screen is the crossover hit.

Pros

✓ Best-in-class SPF formulas
✓ Chic packaging
✓ Skincare-grade ingredients

Cons

✗ UK/EU availability
✗ Premium for SPF category

The History of Whoo

Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.

Pros