Brand Comparison
Ultra Violette vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Ultra Violette
Higher editor rating (9.1 vs 9)
Rating9.1/109/10
Price RangePremium ($$$)Budget ($)
Founded20192014
OriginAustraliaSouth Korea
Products719
Best Fornormal, Combo, Oily, Acne-Prone, SensitiveCombo, Oily, Sensitive, Dry
PhilosophySunscreen-as-skincare — "SKINSCREEN" formulas that treat SPF as the anti-aging cornerstone.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Ultra Violette
Ava Chandler-Matthews and Bec Jefferd built the sunscreen brand the industry was missing. Every product is actually good. Queen Screen is the crossover hit.
Pros
- ✓ Best-in-class SPF formulas
- ✓ Chic packaging
- ✓ Skincare-grade ingredients
Cons
- ✗ UK/EU availability
- ✗ Premium for SPF category
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
