Brand Comparison

Tracta vs Isoi

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Isoi

Higher editor rating (8.6 vs 6.5)

Tracta Isoi

Rating6.5/108.6/10

Price RangeBudget ($)Premium ($$$)

Founded20002007

OriginSão Paulo, BrazilSouth Korea

Products31

Best Fornormal, Combo, OilyCombo, Mature, Sensitive

PhilosophyBrazilian budget drugstore beauty — Nykaa-style marketplace brand with a real skincare lineup.Damask rose, deeply.

Tracta

Tracta fills the under-₹R$100 slot across Brazilian drugstores. Vitamin C ampoules are the drugstore hero.

Pros

✓ Budget pricing
✓ Ampoule format is novel
✓ Wide distribution

Cons

✗ Fragranced
✗ Mass-market
✗ Limited lifespan per ampoule

Isoi

Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.

Pros