Brand Comparison
TIAM vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.5)
TIAM
TIAM is the approachable alternative to more aggressive vitamin C brands. The My Signature C Source is one of the best entry-level L-ascorbic acid serums you can buy — effective without being irritating. A solid pick for anyone new to actives.
Pros
- ✓ Gentle L-ascorbic acid formulations
- ✓ Dermatologist-developed
- ✓ Affordable and widely available
- ✓ Good starter vitamin C
Cons
- ✗ Not as potent as specialist vitamin C brands
- ✗ Packaging is functional, not premium
- ✗ Smaller catalog
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
