Brand Comparison
The Beauty Chef vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.7)
The Beauty Chef
The Beauty Chef's Glow Inner Beauty Powder was one of the first ingestible skincare products to get serious press in the Anglo world. The topical range expanded from there, and the Probiotic Skin Refiner is a legitimately interesting fermented-actives serum. Not everyone buys into the ingestible thesis, but the topical SKUs hold up on their own.
Pros
- ✓ Interesting fermented-actives
- ✓ Ingestible-beauty pioneer
- ✓ Strong Australian sourcing
Cons
- ✗ Polarizing ingestibles category
- ✗ Premium pricing
- ✗ Smaller topical range
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
