Brand Comparison

Thank You Farmer vs Beauty of Joseon

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Beauty of Joseon

Higher editor rating (9 vs 8)

Thank You Farmer Beauty of Joseon

Rating8/109/10

Price RangeMid-Range ($$)Budget ($)

Founded20142014

OriginSouth KoreaSouth Korea

Products219

Best ForOily, Combo, SensitiveCombo, Oily, Sensitive, Dry

PhilosophyFarm-to-face skincare with fermented and naturally derived ingredients.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.

Thank You Farmer

Thank You Farmer is best known for their Sun Project sunscreens, which consistently rank among the best in K-beauty. The Water Sun Cream is a genuine holy grail for many. Beyond sunscreen, their fermented rice and botanical products are solid if unspectacular. Worth it for the SPF alone.

Pros

✓ Sun Project line has some of the best K-beauty sunscreens
✓ Lightweight, elegant textures
✓ No white cast on most skin tones
✓ Fermented ingredients add genuine skin benefits

Cons

✗ Brand recognition is lower outside Korea
✗ Some products contain fragrance
✗ Limited range compared to bigger brands
✗ Availability can be spotty

Beauty of Joseon

Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.

Pros