Brand Comparison

Susanne Kaufmann vs The History of Whoo

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

The History of Whoo

Higher editor rating (8.8 vs 8.2)

Susanne Kaufmann The History of Whoo

Rating8.2/108.8/10

Price RangePremium ($$$)Premium ($$$)

Founded20032003

OriginAustria/GermanySouth Korea

Products75

Best ForMature, Dry, normal, SensitiveMature, Dry

PhilosophyAlpine-luxury natural skincare — Bregenzerwald herbs, minimalist architecture-inspired packaging, wellness as serious business.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.

Susanne Kaufmann

Austria's quiet minimalist hotel spa brand. Feels like Le Labo for skincare. Gentler than active-heavy, but the textures are genuinely expensive-feeling.

Pros

✓ Alpine botanical depth
✓ Chic design language
✓ Natural and effective

Cons

✗ Premium pricing
✗ Quiet on hero products
✗ Less accessible globally

The History of Whoo

Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.

Pros