Brand Comparison
Susanne Kaufmann vs The History of Whoo
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8.2)
Susanne Kaufmann
Austria's quiet minimalist hotel spa brand. Feels like Le Labo for skincare. Gentler than active-heavy, but the textures are genuinely expensive-feeling.
Pros
- โ Alpine botanical depth
- โ Chic design language
- โ Natural and effective
Cons
- โ Premium pricing
- โ Quiet on hero products
- โ Less accessible globally
The History of Whoo
Price tags that make you wince and packaging that belongs in a palace museum โ but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
- โ Heritage formulas with modern polish
- โ Exceptional packaging
- โ Strong mature-skin results
Cons
- โ Luxury pricing
- โ Heavy herbal fragrance
- โ Overkill for anyone under 35










