Brand Comparison

SUQQU vs The History of Whoo

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

The History of Whoo

Higher editor rating (8.8 vs 8.4)

SUQQU The History of Whoo

Rating8.4/108.8/10

Price RangePremium ($$$)Premium ($$$)

Founded20032003

OriginJapanSouth Korea

Products45

Best ForDry, Mature, normalMature, Dry

PhilosophyKose-premium Japanese beauty — skincare-meets-makeup with emphasis on Japanese facial massage and elegance.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.

SUQQU

SUQQU is Japanese luxury done with restraint. Their gankin (Japanese facial massage) methodology is trademarked. Skincare products are few but exceptional. Think Kanebo-tier but artier.

Pros

✓ Trademark Japanese massage methodology
✓ Refined texture research
✓ Kose premium tier

Cons

✗ Very limited SKUs
✗ Premium pricing
✗ Japan-primary

The History of Whoo

Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.

Pros