Brand Comparison
SUQQU vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.4)
Rating8.4/109/10
Price RangePremium ($$$)Budget ($)
Founded20032014
OriginJapanSouth Korea
Products419
Best ForDry, Mature, normalCombo, Oily, Sensitive, Dry
PhilosophyKose-premium Japanese beauty — skincare-meets-makeup with emphasis on Japanese facial massage and elegance.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
SUQQU
SUQQU is Japanese luxury done with restraint. Their gankin (Japanese facial massage) methodology is trademarked. Skincare products are few but exceptional. Think Kanebo-tier but artier.
Pros
- ✓ Trademark Japanese massage methodology
- ✓ Refined texture research
- ✓ Kose premium tier
Cons
- ✗ Very limited SKUs
- ✗ Premium pricing
- ✗ Japan-primary
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
