Brand Comparison
SUQQU vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.4)
SUQQU
SUQQU is Japanese luxury done with restraint. Their gankin (Japanese facial massage) methodology is trademarked. Skincare products are few but exceptional. Think Kanebo-tier but artier.
Pros
- โ Trademark Japanese massage methodology
- โ Refined texture research
- โ Kose premium tier
Cons
- โ Very limited SKUs
- โ Premium pricing
- โ Japan-primary
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- โ Exceptional price-to-performance ratio
- โ Relief Sun SPF 50+ is a standout product
- โ Hanbang ingredients backed by real formulation
- โ Elegant textures despite budget pricing
Cons
- โ Limited product range compared to larger brands
- โ Hanbang marketing can feel vague
- โ Some products sell out frequently
Top SUQQU Products
Top Beauty of Joseon Products

Beauty of Joseon
Apricot Blossom Peeling Gel

Beauty of Joseon
Calming Serum: Green Tea + Panthenol

Beauty of Joseon
Radiance Cleansing Balm

Beauty of Joseon
Dynasty Cream

Beauty of Joseon
Ginseng Cleansing Oil

Beauty of Joseon



