Brand Comparison
Sungboon Editor vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.4)
Sungboon Editor
Sungboon Editor (์ฑ๋ถ์๋ํฐ, literally 'ingredient editor') launched into the K-beauty single-ingredient wave alongside Mixsoon and Anua, but found its lane with one product: the Green Tomato Pore Lifting Ampoule. The hero ingredient โ green tomato lycopersicon esculentum extract โ is rich in tomatine and chlorogenic acid, and the formula at 80%+ extract delivers genuinely visible pore tightening over 4โ6 weeks of consistent use. The brand has stayed disciplined: a small line, a few hero actives (green tomato, mugwort, niacinamide), no marketing-led launches. Editorial in the literal sense โ every product reads like a thesis. Worth the hype if pores are your concern; ignorable otherwise.
Pros
- โ disciplined single-ingredient brand identity
- โ Green Tomato Pore Ampoule is a genuine hero with documented results
- โ minimal fragrance, clean formulations
- โ K-beauty TikTok virality without shouty marketing
Cons
- โ small line โ only useful if their hero ingredients match your concerns
- โ premium pricing for K-beauty mid-tier
- โ not yet at Olive Young's promotional volume of Anua/Mixsoon
- โ limited distribution outside Korea (YesStyle, Stylevana primarily)
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
