Brand Comparison

SoulTree vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.8)

SoulTree EasyDew

Rating7.8/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20112008

OriginIndiaSouth Korea

Products32

Best ForSensitive, normal, DryMature, Dry, normal

PhilosophyHeritage ayurvedic skincare certified by the Indian government's organic standards.Pharmaceutical-grade EGF, made gentle.

SoulTree

SoulTree is India's more quietly-run answer to Kama Ayurveda — certified organic, using ayurvedic preparations rooted in traditional Indian pharmacopeia, with a more editorial aesthetic than Forest Essentials. Pricing sits mid-tier, and the kajal and lip balms are the unexpected hero SKUs.

Pros

✓ Certified ayurvedic formulations
✓ Clean sourcing
✓ Editorial packaging

Cons

✗ Limited international distribution
✗ Inconsistent shipping outside India
✗ Smaller range than Kama

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros